About the Ambassador Scheme

As a passionate owner of a tourism business, do you want to work with other like-minded businesses in North East Wales to make a difference in the regions tourism?

The North East Wales Ambassador Scheme is a FREE scheme for tourism related businesses who wish to participate in tourism events and delivering on various elements.


The Benefits

By becoming an Ambassador, you will receive all these benefits for FREE.

• Access to the North East Wales – Altogether Brilliant logo and toolkit for your marketing material/ website.

• Welcome Packs containing a variety of North East Wales merchandise

• Entry into the North East Wales Tourism Awards – October 2016

• Opportunities to take part in regular learning journeys

• Area of Outstanding Natural Beauty Guide (AONB) Course – a bespoke course which will equip participants with the knowledge and skills to successfully inform visitors to the AONB about the special qualities of the area and celebrate and enhance its unique features in an entertaining and educating way. NB available to Ambassadors who sign up prior to 1st March, 2016 (due to funding conditions).



• Attend at least 3 of the networking events/ learning journeys throughout the calendar year.
Why? Because we need to work together. Individually we can do a lot to encourage visitors into North East Wales but combined we can do so much more.

• Local Food – make one change to your menu sourcing a dish wholly from within North East Wales – and the actively promote the dish/ product. {If you already source locally – great, but we want to see this reflected in your advertising}.
Why? Firstly it means we generate more business for our local suppliers and keep the tourist pound local. Secondly it shows a pride in our local produce and products, projecting a positive image of our area.

• Utilise the North East Wales logo on your website or in your shop/ business.
Why? This is our regional brand and signifies that we are all working together to improve the visitor’s experience in North East Wales.

• Cross promotion of the area AND each other to visitors
Why? We want to keep visitors in our area and encourage them to spend more locally. North East Wales has so much more to offer and we can show visitors that they don’t need to travel on to find somewhere fantastic and rewarding experiences.

• Submit your STEAM return data on time (if applicable)
Why? Because completing these forms is the only real measure of tourism trade into our area, and gives us a real insight into who is visiting and why, which we can then use to develop more business – for all of us. Find out more about STEAM here.


Our Ambassadors





Clwydian Range Tourism Group


Flintshire Business Week


Flintshire Tourism Association


North East Wales


Visit Wales